If you were to ask around social media and online marketing professionals how to measure the influence of a Twitter user, you’d probably get a variety of answers. That’s because there are a variety of success stories.

Some organizations use it as a broadcast medium; some are conversationalisIf you were to ask around social media and online marketing professionals how to measure the influence of a Twitter user, you’d probably get a variety of answers. That’s because there are a variety of success stories.

Some organizations use it as a broadcast medium; some are conversationalists. Some have a… More»