Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they shouldn’t be spending money on keywords for their brand names, service name, or product names. They want to advertise only on more geneMany of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they shouldn’t be spending money on keywords for their brand names, service name, or product names. They want to advertise only on more general keywords. I… More»