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Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads


By Webrank at May 07, 2009 0 Comments    Share

Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This is an idea I LOVE because it creates a great branding opportunity without having huge intrusive display ads.

Additionally, while the “big three” search enginesYahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This is an idea I LOVE because it creates a great branding opportunity without having huge intrusive display ads.

Additionally, while the “big three” search engines remain largely… More»

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