B2B marketers establish conversions – or desired actions – throughout their customers’ buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitaliB2B marketers establish conversions – or desired actions – throughout their customers’ buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these …… More»