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Consolidation In Search Marketing Industry

By Daya Baran at November 22, 2008 8 Comments  

localThere is consolidation in the search marketing industry. All the VC funded entities that built or planned to around search marketing are finding that the market is over-saturated. That is what happened with Adapt Technologies, a venture backed entity, that raised $9.8M in 2005. The company is being acquired by WebVisible which, in turn, has raised $17 million since 2006.

Adapt Technologies develops a Web-based application for automating the management of search engine marketing campaigns and providing recommendations on various aspects of keyword selection, bidding, and optimization. WebVisible specializes in local interactive advertising.

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8 Comments

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November 24th, 2008 at 1:47 PM
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November 24th, 2008 at 1:50 PM

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