RSSBank of America-Merrill Lynch Domains For Sale On eBay
By Reshma Kumar at September 18, 2008 0 Comments
The anticipated domain names of the recently merged Bank of America and Merrill Lynch are for sale on eBay. Website addresses bofalehman.com, bankofamericamerrilllynch.com, and bofaml.com have all been registered as potential domain names of the merged entity and are being auctioned off to the highest bidder. Clearly, the cybersquatter’s hope is to make a killing by selling the domain name(s) to the merged banks. But until then, the registrant is cashing in by running Google ads on the sites and redirecting traffic to eBay.
Lesson to those in M&A:
“It shows how there are opportunists out there waiting to pounce on any event. The lesson has been there for a while for anyone working in the mergers and acquisitions area that this is a key area to focus on in the due diligence process. One can’t wait until after the deal is announced or the product is launched.” according to Jonathan Robinson, COO, NetNames.
(Source: BBC)
Tags: Adsense, cybersquatting, eBay, google, Online Advertising
