Top Publishers & Advertisers For June 2008
By Daya Baran at August 28, 2008 0 Comments
comScore, June ranking of the top online display ad publishers and advertisers. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.
Top Ad Publishers
Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads – reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share). Microsoft Sites with 15.4 billion (4.7 percent share). Google Sites with 5.1 billion (1.5 percent share).
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Top Display Ad Publisher Sites June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix |
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Publisher Site |
Total Display Ad Views (MM) |
Share of Display Ads |
Advertising Exposed Unique Visitors (000) |
|
Total Internet |
329,828 |
100.0 |
180,571 |
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Fox Interactive Media |
52,288 |
15.9 |
83,714 |
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Yahoo! Sites |
34,675 |
10.5 |
130,680 |
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AOL LLC |
19,004 |
5.8 |
96,512 |
|
Microsoft Sites |
15,485 |
4.7 |
87,667 |
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Google Sites |
5,075 |
1.5 |
81,885 |
|
FACEBOOK.COM |
3,650 |
1.1 |
30,723 |
|
eBay |
3,512 |
1.1 |
52,238 |
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Viacom Digital |
3,114 |
0.9 |
36,382 |
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COMCAST.NET |
2,644 |
0.8 |
11,860 |
|
Glam Media |
2,237 |
0.7 |
33,462 |
Top Advertiser
Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com, and United Online (3.9 billion), which owns the heavily advertised Classmates.com. Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.
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Top Online Display Advertisers June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix |
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Advertiser |
Total Display Ad Views (MM) |
Share of Display Ads |
Advertising Exposed Unique Visitors (000) |
|
Total Internet |
329,828 |
100.0 |
180,571 |
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Microsoft |
5,529 |
1.7 |
126,367 |
|
University of Phoenix |
4,722 |
1.4 |
120,475 |
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Experian Interactive |
3,968 |
1.2 |
137,915 |
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United Online, Inc |
3,929 |
1.2 |
136,329 |
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Verizon |
3,818 |
1.2 |
130,839 |
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AT&T, Inc. |
3,802 |
1.2 |
134,341 |
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Deutsche Telekom |
3,594 |
1.1 |
129,951 |
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Vonage |
3,368 |
1.0 |
132,964 |
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Netflix |
3,146 |
1.0 |
134,554 |
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Ask Network |
2,852 |
0.9 |
102,565 |
Labels: display, Online Advertising, publishers
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