Day 1 - Monday, August 18, 2008

9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search

1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• Robert Murray, President, iProspect
• Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media, an Omnicom Media Group
• Steven Kaufman, SVP, Media Director, Digitas
• Bob Tripathi, Search Marketing Strategist, Discover Financial Services

4:30pm-5:30pm
Opening Keynote Presentation:
Lee Siegel, Author of “Against the Machine” and a senior editor at The New Republic.

Day 2 - Tuesday, August 19, 2008

9:00am-10:00am
Morning Keynote:
Satya Nadella, Senior VP, Search, Portal & Advertising Platform Group, Microsoft

11:00am-12:15pm
Measuring Success in a 2.0 World
Moderator:
• Richard Zwicky, Founder & CEO, Enquisite
Speakers:
• Jim Sterne, Target Marketing & Chairman, Web Analytics Association
• Matthew Bailey, President, SiteLogic
• Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
• Marshall Sponder, Senior Web Analyst, Monster.com

1:30pm-2:30pm
Orion Keynote Panel: Technical & Information Giants
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
• Matt Cutts, Software Engineer Guru, Google
• Danny Sullivan, Editor-in-Chief, Search Engine Land
• Tim Westergren, Founder, Pandora
• Robert Scoble, Managing Director, FastCompany.TV
• Kirsten Mangers, Co-founder & CEO, WebVisible
• Rich LeFurgy, General Partner, Archer Advisors

Day 3 - Wednesday, August 20, 2008

9:00am-10:00am
Keynote Roundtable: Why Does Search Get the Credit for Everything?
Moderator:
• Bill Hunt, CEO, Global Strategies International
Speakers:
• Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble
• Terry A. Cox, Manager, Search Engine Marketing, Walt Disney Parks & Resorts Online
• Mikel Chertudi, Sr. Director, Online & Demand Marketing, Omniture
• Sharon Gallacher, West Coast Managing Director, Neo@Ogilvy

2:45pm-4:00pm
War of the Search Worlds: Unifying Your Global Search Marketing Program
Moderator:
• Kevin Heisler, Executive Editor, Search Engine Watch
Speakers:
• Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit
• Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe
• Mark Scholz, Interactive Manager of IPG Worldwide, Hewlett-Packard
• Russ Mann, CEO, Covario
• Dan Quinn, Manager of Global E-business, Research In Motion

Day 4 - Thursday, August 21, 2008

9:00am-10:00am
Morning Keynote:
Chip Heath, Author of “Made to Stick” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University

2:45pm-3:45pm
In House SEO: Lessons Learned & Victories Won
Moderator:
• Jessica Bowman, SEO Strategist & in-house SEO Expert, SEMinhouse.com
Speakers:
• Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
• Derrick Wheeler, Senior SEO Architect, Microsoft
• Kara Jariwala, Search Marketing Strategist, Cisco
• Laura Lippay, Group Program Manager, Search Strategy, Yahoo!