Business use of social networking is fuelling a revolution in collaboration. Best Buy was an early adopter of social networking and the retail giant has seen astonishing payback from the adoption of social networking project called ‘BlueShirt Nation’. Apparently it is now one of the most sophisticated internal deployments of social networking-style software in the US. BlueShirt Nation’s success was due to the fact that employees’ felt that it is a forum that they controlled, not a work tool that they are forced to use. Best Buy found that, while practical knowledge sharing is one of the more tangible benefits of internal social networking, the interaction and sense of community that developed on BlueShirt Nation has been no less beneficial to the organisation. Here is the link to the full article.