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Seinfeld To Be The Headline Act For Microsoft
By Reshma Kumar at August 22, 2008 0 CommentsIn a possible bid to improve the company’s cool factor and appeal to a younger audience, Microsoft is reportedly in talks with comedian, Jerry Seinfeld, to become the company’s key pitchman in a $300 million ad campaign. Jerry’s pay will be no laughing matter at a reported $10 million for appearing in ads alongside Microsoft Chairman, Bill Gates.
The ads are expected to be for the latest Microsoft operating system, Vista, which has had strong sales but whose “The Wow starts now” campaign didn’t quite debut to rave reviews. Apple, on the other hand, has had a very successful “I’m a PC. I’m a Mac.” campaign which pokes fun at Bill Gates and Microsoft. According to Brian Steinberg, television editor for the weekly advertising magazine Ad Age: “…this latest campaign by Microsoft shows that the rivalry between the software company and Apple is reaching the intensity of Coke and Pepsi’s cola wars of years ago. It’s also possible Seinfeld seems more like a Mac guy.” But supposedly, Seinfeld had a Mac in the background of his apartment on his popular namesake show. Some also speculate that Seinfeld is an interesting choice of spokesman given that his popularity dates back to ten years ago and wonder if this is not yet another indication of the company being out of touch. Yet to be seen. Stay tuned for the Bill and Jerry show!
Image source: Jesus Diaz
