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Microsoft Search Boss Checks Out Google Search
By Daya Baran at August 22, 2008 0 Comments
Satya Nadella, Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group was the opening keynote at Search Engine Strategies Conference this week. He spoke on Microsoft approaches search and how the company intends to shape trends in search development and how they intend to exploit them. Nadella assured the audience that Microsoft is pursuing these things with a long-term perspective and the intent of staying in the fight.
Nadella outlined three key factors causing the industry’s evolution: 1) user intent 2) content and context and 3) advertising efficiency.
He said that over 50 percent of the time spent on search engines lasts more than 30 minutes. Search needs to be better at helping people complete tasks.
Bringing user intent and the context of content together is an overall goal. He said if you searched for [opening ceremonies] the day after the Summer Games began, a great deal of sensitivity to context and time was required in order for search engines to serve a good result.
Advertising efficiency by that Nadella meant simplification of the overall search and advertising process. He said he sees search companies opening their “black boxes” and allowing advertisers to more efficiently evaluate their programs and customers.
Labels: google, Microsoft, Online Advertising, Search
