RSSInternet More Popular Than TV For Kids
By Reshma Kumar at August 24, 2008 1 Comments
The Internet is outpacing the TV for kids between 10 and 14 years of age. This, according to a study by DoubleClick Performics the SEM company, which found that 83 percent of Internet users in this age bracket spent an hour or more online a day, but only 68 percent spent that much time watching television. Kids this age apparently did online research prior to making a purchase with the exception of clothing which, much like adults, they preferred to choose at the offline store front.
Social networks were found to be very popular with these kids with 72 percent of them frequenting a social networking site. A popular choice was MySpace. Blogs, however, were not popular with the kids with 60 percent of them saying they rarely or never read blogs.
(Image source: iParenting)
Tags: internet, social networks, web 2.0
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