Marchex, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded web pages that give advertisers an immediate local online presence.

Marchex Connect serves national advertisers who want to target locally and large businesses, such as Yellow Pages and media companies, who want to sell local advertising under their own brand to their customers. In addition, the company has formed the Marchex Digital Platform Group, uniting Marchex’s voice services, interactive marketing and platform development teams to better provide integrated local advertising products, services and analytics for its customers. Other companies offering similar products include Local.com, Yelp, Zvents, Praised and Google’s Maps.

“We have invested heavily to build a performance-based, local-centric advertising platform for local resellers and advertisers that integrates online and call-based advertising products and services at scale, all supported by sophisticated reporting and analytics,” said John Keister, Marchex President and COO. “Our goal at Marchex is to accelerate the adoption of local online advertising and to deliver the highest volume of quality local leads to our advertisers at the most reasonable cost in the marketplace.”

“The Internet is primarily a consumer research and marketing platform that drives offline transactions,” said Greg Sterling, principal, Sterling Market Intelligence. “However, tracking that offline sales impact has been very challenging. The range of tools that Marchex’s new platform provides will help make the relationship between online leads and offline sales much more transparent.”

Marchex Connect supports more than 65,000 local advertisers - offers a range of performance-based advertising products that can be used either as a fully-integrated product suite or on an individual basis, including:

• Business Profile Pages
• Integrated Online Performance-Based Lead Generation
• Comprehensive Call-Based Advertising Products and Services
• Diversified Advertising Distribution
• Custom Reporting and Detailed Analytics