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Google Can’t Make Money On YouTube But Tells Advertisers They Can

By Daya Baran at July 09, 2008 0 Comments
The WSJ has an interesting article on the difficulty Google is having monetizing YouTube. Some of the reasons include the enormous difficulty advertisers have understanding YouTube’s ad sales system. Google has identified some 105 problems with the system. Despite all the bragging about Google’s technical competence they lack a fully automated billing system for YouTube, Google staffers had to calculate some bills manually further compounding the constellation of errors. More >> We have had a challenge … with social networking inventory as a whole and some of the monetization work we were doing there didn’t pan. …I hope to be able to report more progress in the future …

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