RSS
Visa Tries Social Marketing On Facebook
By Reshma Kumar at June 24, 2008 0 Comments
Visa will be giving away $100 in Facebook ad credits to the first 20,000 small businesses that download the Visa application on Facebook. The goal of the application is to connect small businesses on Facebook. Both Facebook and Visa hope to cash in on the 80,000-plus small business that have already signed up on Facebook.
Facebook hopes that if the businesses receiving the ad credits are impressed enough with the results they will continue marketing on the site. “That’s what we certainly are hoping for,” said Dan Rose, Facebook’s VP of business development.
Google will provides software such as maps, calendars and more — to Visa’s small business network. The Wall Street Journal and Entrepreneur magazine provide articles to network members.
Visa will promote the effort with an awareness campaign beginning next month.
