Omniture has introduced a product called Survey that allows organizations to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees.

Omniture says Survey will help organizations stay connected to the eco-system of the influencers that shape how your business is perceived by quantify the continually evolving qualitative sentiments of their audience—mapping survey responses with customer behavior and other metrics.

What does that mean? Basically, services enables organizations to easily design, create and implement online surveys to accurately measure audience sentiment to take immediate action based on their responses by:

1. Measure Brand Perception – Understand how your customers perceive the different elements of your brand.
2. Improve Survey Design – Real-time survey results provide the insight to immediately enhance survey design to achieve desired outcomes.
3. Establish a Dialogue – Increase interaction and engagement by providing audiences with an opportunity to express their opinions.
4. Enrich Customer Profiles – View survey responses with web analytics data for a better understanding of customer persona.
5. Engage All Audiences – Improve employee motivation and strengthen partner engagement by acting upon perception measurements across all brand influencers.