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Money Goes To Web Based Advertising Solutions

By Daya Baran at June 04, 2008 0 Comments

Advertising giant WPP has acquired a stake in Yield Software, a service that helps marketers shift their ad spend from traditional media to online advertising, reports MediaPost. The services allows marketers to “optimize” their budgets across various online ad platforms, provides landing page optimization, organic search optimization (SEO) and paid search (SEM).

In February, WPP rival Publicis partnered with Rapt to form Rapt Information Services with the intent of making online ad buying more transparent across various ad platforms. A month later, Rapt was purchased by Microsoft. Interested in sharing your thoughts on Online Advertising and related topics can do so in groups section.

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