Healthline Launches Ad Network

Healthline is the latest company to launch an ad network. The network will allow the health care advertisers to reach consumers in a far more targeted way. Healthline reaches 10 million unique users through publishers including AARP, Self.com, Meriam Webster and US News and World Report and will use it Semantic Taxonomy to enable ad targeting.

According to a recent Nielsen//Netratings report, health advertising networks deliver about 9 million impressions each month. Rather than selling a generic ad on several different networks, it makes sense to target a specific ad to a health network to test how consumers respond.

What makes a health ad network a good fit for many marketers? First and foremost, the fact that health websites deliver very engaged user bases. Consumers visiting health websites are looking for very specific information about health problems, health medications or treatment options. Contextually targeting your ad to this consumer base could greatly increase the ROI of campaigns reports BizReport.com.