UpTake.com, formerly Kango.com, launched today with features on thousands of destinations and over two million reviews aggregated from other travel websites such as Orbitz, Travelocity, Virtual Tourist, and Yahoo Travel.

Working to bring semantic search to travel, Uptake:

…. tries to understand travelers’ intentions – if a traveler is looking for a hotel that is “good for kids”, UpTake interprets it to have the same intent as phrases such as “child friendly” or “family vacation.”

The online travel space is one of the most competive in the online world but the semantic approach to search and aggregation of reviews may give UpTake a strategic advantage over other Travel sites.