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Wednesday, May 21, 2008

Microsoft Live Cashback Launches

Today Microsoft is launching the Live Search Cashback program where using Microsoft Live search will sometimes present you with listings for products that are related to your search query.


Following the cashback links or searching within the Cashback environment will lead to a comparison shopping feature of the Cashback program that Microsoft promises will surface the best deal of all they have listed after it offers you a discount on top of the company's price.

Microsoft says:
Each time you click a Live Search cashback listing, you'll find great deals on the product you chose. Your results will clearly list the cashback savings you'll receive off the store price, and your final bottom-line price that includes tax and shipping costs...


It will be interesting to see how people react to this approach from Microsoft which is clearly an effort to move one of the most lucrative search niches - searching for products - to Microsoft and away from search leader Google. If Cashback can unearth the best bargains on the same products featured at Google it could be a big winner as buyers are unlikely to show money-losing loyalty to Google simply because they prefer it for searches. However if Microsoft fails to deliver on the promise of cheaper products Live Cashback is likely to go down in expensive flames.

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4 Comments:

Anonymous msft executive said...

idiots! whose idea was this?

8:47 AM  
Blogger Subhankar said...

AAfter Web Search has been giving cashback for over a year.

4:29 PM  
Anonymous Anonymous said...

i find rewardlover.com to be a good cashback because they offer alot of free rewards where no purchase is necessary. For example registrations, signing up to newsletter etc.

5:33 AM  
Anonymous cashback said...

i find rewardlover.com to be a good cashback because they offer alot of free rewards where no purchase is necessary. For example registrations, signing up to newsletter etc.

5:34 AM  

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