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Wells Fargo Uses Search Marketing For Web Product
By Daya Baran at April 01, 2008 0 CommentsWells Fargo has launched a web-based retirement product to help retires maintain their desired income level after retiring. The site incorporates a 60-second virtual intro accompanied by an easy to sign up short form after which users will be given their RSI score. The end goal is to get the user to take action and contact the bank through a branch or toll-free telephone number to talk to an investment rep.
To generate leads Wells Fargo is deploying search marketing using Google Adwords, search optimization to move to the top position of the organic search by using a distinct URL wellsfargo.retiresecureindex.com, measuring the click through rate using unique landing pages and using radio ads to get users to Google for their RSI score.
Search Marketing on Google & Search Optimization with distinct URL
Measuring Click Through Rate Rate Using Unique Landing Pages
Labels: Landing Page Optimization, Search Engine Marketing, Search Engine Optimization
