Total Number of Searches Increase 9% in March

The number of searches in the U.S. on the major search engines increased from 9,882 billion in Feb'08 to 10,771 billion in Mar'08 representing a 9% jump. According to comScore, Google sites were the biggest beneficiaries and accounted for more than 6.4 billion core searches, followed by Yahoo sites with 2.3 billion, and Microsoft sites with 1 billion.

Google also continued to lead as the top search engine with a 0.6% increase in the share of searches followed by Yahoo, Microsoft and AOL which all experienced decreases in their market share.

comScore qSearch 2.0 Report - Total U.S. Home/Work/University Location

Searches Query Volume by Site

Search Entity                Feb-08        Mar-08      Mar vs. Feb
Total Core Search             9,882        10,741         9.0%
Google Sites                  5,855         6,438        10.0%
Yahoo! Sites                  2,136         2,296         7.0%
Microsoft Sites                 953         1,012         6.0%
AOL Network                     488           512       7.0%
Ask Network                     450           503        12.0%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

comScore qSearch 2.0 Report - Total U.S. Home/Work/University Location

Share of Searches (%)

Search Entity                Feb-08        Mar-08      Mar vs. Feb
Total Core Search            100.0%        100.0%         0.0
Google Sites                  59.2%         59.8%         0.7
Yahoo! Sites                  21.6%         21.3%        -0.3
Microsoft Sites                9.6%          9.4%        -0.2
AOL Network                    4.9%          4.8%        -0.1
Ask Network                    4.6%          4.7%         0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.