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Google To Sell Performics Search Marketing
By Daya Baran at April 02, 2008 0 CommentsGoogle announced plans to sell Performics, DoublClick’s search marketing division, that helps marketers place ads on search engines.“It is clear to us that we do not want to be in the search engine marketing business. At Google, maintaining objectivity in both search and advertising is paramount to our mission and core to the trust we ask from our users.” wrote Tom Phillips, Director of DoubleClick Integration on the official Google blog.
Rajiv Parikh, CEO of Position2, a full service search marketing company said that the Performics sale was a good move on Google’s part as it removes a significant competitive roadblock many in the industry had to compete with.
Ellen Siminoff, Chairwoman of Efficient Frontier, a search marketing software vendor said, “Google’s job is to get paid as much as possible for the ads that appear on its pages. If you are a search marketing agency, your goal is to get the most for your customers’ money.”
Labels: Online Advertising, Search Engine Marketing, Search Engine Optimization
