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Google Named The World’s #1 Brand
By Reshma Kumar at April 21, 2008 0 Comments
Google has been named the world’s number one and most powerful brand for the second year in a row clocking in at an estimated value at $85,057 million which represents a 30% increase in its brand valuation. This, according to BrandZ’s top 100 brand ranking for 2008. Other tech heavyweights in the top ten included GE, Microsoft, China Mobile, IBM, and Apple which was the biggest mover in the top 10 and a new entrant, moving up from sixteenth to seventh place with an incredible 123% increase in brand value to $55,206 million. HP was at sixteen, Cisco ranked twenty-two, and Oracle and Intel at numbers twenty-six and twenty-seven respectively.
Google is a marketer’s dream with its ranking being driven by financial performance and equity value. The brand equity measurement is determined by a global survey of 100,000 consumers.
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