AOL Spheres It With Acquistion

AOL announced today that it purchased Sphere for an undisclosed amount. The company responsible for the "Sphere It" link which appears on a growing number of sites, describes itself as connecting your current articles to contextually relevant content from your archives as well as from blogs, media stories, video, photos, and ads across the web.

According to Ron Grant, AOL President, the acquisition will help AOL enhance content on its own sites and distribute its content across Sphere's third-party publisher network. Additionally, the acquisition provides AOL with access to advertising inventory across Sphere's network, while growing its reach to content publishers via the widget. Sphere was founded in 2005 and is based in San Francisco.