ad:tech SF To Focus on Digital Marketing

ad:tech is set to roll into town April 15-17. The conference will feature the heavy hitter in the digital ad industry and Digg's Kevin Rose is set to deliver one of the keynotes. This year's conference will focus on four core areas;

1) Performance Marketing
2) Emerging Platforms
3) Media and Branding
4) Exchange Series

I found the itinerary builder very interesting. It is a simple interface that incorporates AJAX that allows conference attendees to customize their itinerary, save it to their account and print it as well.

The conference will also feature an awards show recognizing the top 25 web properties in the various digital marketing categories. The awards show is sold out but you can still get an expo pass here.