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Social Bookmarking Going Enterprise
By Reshma Kumar at March 11, 2008 5 CommentsSocial bookmarks are joining the ranks of utility navigational elements like print and email as a standard feature. For companies integrating Social Marketing into their Web Strategies and adopting Social Bookmarking, this can be a competitive advantage.
Bookmarking 2.0 or Social Bookmarking has been popular for about five years now. The old-school way of bookmarking web pages using your browser toolbar to “Add to Favorites” in IE or “Bookmark this Page” in Firefox is now considered archaic, basic, and standard. Newer and more advanced bookmarking tools have spawned which allow users to save links to pages using varying bookmarking services such as Del.icio.us, Stumbleupon, Google, and Yahoo.
The basic premise behind this kind of bookmarking is:
- Portability - to allow users to save their bookmarks online and take them with them so they have access to them anywhere they go as opposed to saving their bookmarks to their browser favorites locally on their computer - where they would be inaccessible from any other computer.
- Social Bookmarking also allows users to not only save for quick, ubiquitous access but with the capability to share and proliferate content virally if they so choose. In some cases, users can subscribe to web feeds for their list of tagged bookmarks allowing them to be notified when a new bookmark is added.
- Users can also tag the content in meaningful ways to them and others making them easier to find and be found.
Having been tried and tested for some time and popularized, the concept made its way to the blogs and news sites such as CNN and NYTimes, and is now making its way more and more to enterprise websites. The business case is similar to that of the standard “Email this page” functionality - referrals! If a visitor on your site reads a great white paper that they find is worth sharing, they can do so easily with potentially many people using a social bookmarking utility. Many users are leary of the “Email this page” option as they fear their email address will being captured for lead generation or other purposes. So, social bookmarks are a safe alternative. For corporate sites using social bookmarking, the relevance seems to be more so for news, press releases, blogs, webcasts/podcasts/videos, and case studies/white papers. But there are many instances where for such bookmarks are made available persistently across sites.
Labels: social media, social media marketing, web 2.0
5 Comments
Enterprises have their own unique set of requirements, in some areas, very different from what we see out in the consumer Web. We have been fortunate to get early visibility into these.
I also believe that for enterprises, Social Bookmarking is the stepping stone (and the only way) that will ultimately lead toward a meaningful and sustainable social networking platform for employees.
The best social bookmarking tool, regardless of target, is Add to Any.
http://www.addtoany.com
Their Bookmark/Share widget contains every social bookmarker accessible in one menu. I’ve only had analytics enabled for a few days, but it’s done wonders with spreading our content over a variety of social bookmarkers and networks. Highly recommend.
does anyone know what vendors supply these types of bookmarking features for within intranets only?
Its a very good website.
The posting are really interesting.
We can share our views.
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Harry
Social Bookmarking
I also believe that for enterprises, Social Bookmarking is the stepping stone (and the only way) that will ultimately lead toward a meaningful and sustainable social networking platform for employees.
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timothycrew
Social Bookmarking