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Barack Spends $1 Million On Google
By Daya Baran at March 26, 2008 0 Comments
Barack Obama’s campaign spent $1 million on Google for the month of February 2008 versus $67,000 for Hillary Clinton, according to filings with the Federal Election Commission.
Barack’s also outspent Clinton on social networking sites and other web properties. Barack spent more on new media than Clinton who spent heavily on old media. Barack raised $45 million online in February versus $30 million for Clinton. Here is a break down of their media related expenditure for 2008 up to today from the best available public sources.
Spending Category Barack Obama Hillary ClintonGoogle $1,000,000 $67,000Yahoo Web Ads $99,341 $9,186Yahoo Search Ads $58,000 $0Facebook $4,900 $0Web Consultants $93,162 $0Ad Consultant n/a $997,000Media Consultant n/a $2,540,000
Labels: Online Advertising, online services
