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Ask.com To Rebrand As Site For Women
By Daya Baran at March 05, 2008 0 CommentsAsk.com is abandoning its effort to compete with Google and will instead focus on a narrower market consisting of married women looking for help managing their lives reports the SF Chronicle. About 40 employees will be laid off as a result.
The company will return to its roots by concentrating on finding answers to basic questions - about recipes, hobbies and children’s homework. The decision to cater to married women primarily living in the Southern and Midwestern United States comes after Ask spent years trying to build a better all-purpose search engine than Google.
Ask ran the Internet’s fifth-largest search engine in the United States with a 4.5 percent market share, according to comScore Media Metrix. Google holds a 58.5 percent share.
Labels: Internet Marketing, Search
