Rolling With Online Video

The majority of online video content viewed in the US is news/current events followed by jokes/bloopers/funny clips and movie trailers (previews, clips). Such videos are generally up to five minutes in length. But as David Hallerman, eMarketer Senior Analyst states, "as technology problems are solved, however, making the computer-television connection more viable and pleasurable for the average consumer, online video content will expand in both length and breadth, and professionally-produced material will account for a large part of the menu.” But until then, don't extend the length of your online videos because as a lean-forward technology, the web is second to TV for now "when it comes to elements such as convenience, control and the ability to easily find enjoyable content, TV video content wins out for relaxation, sharing the experience with friends and family and less annoying advertising than online."