Today’s good thing (actually Thursday’s) at Martha Stewart Living Omnimedia was the acquisition of a 40% stake in online wedding planning company, Wedding Wire. The union provides MSLO the opportunity to increase their digital footprint in the lucrative wedding business both on- and offline. Wedding Wire boasts a localized online wedding marketplace, planning tools, and a social community. “By investing in WeddingWire, we are assembling a robust online offering with a proven toolset to enhance our digital Weddings content and complement what is already the category’s premier print magazine,” said Wenda Harris Millard, President, Media, MSLO. “We are impressed by WeddingWire’s superior online platform and see great opportunities to leverage its expertise across our Internet sites and bring similar tools and features to our other lifestyle content verticals. This is also a tremendous opportunity for our advertisers to reach couples engaged in the process of planning their wedding.”

The media mogul’s growing online empire is quite impressive. Her own site, MarthaStewart.com, is of course elegantly designed but also has a lot of Web 2.0 and new media features and capabilities that a lot of traditional tech companies lack. It is clearly designed for users and usage and around community building. It’s a good thing!