Googling Away From Search Advertising

Andy Beal recently wrote that Google's stock is far from the $2000 a share predicted by Henry Blodget publisher of InternetOutsider. After missing analyst estimates and the announcement of the Microsoft - Yahoo takeover (predicted here), Google's shares (GOOG) have been hit very hard. Larry Page, Sergey Brin, Eric Schmidt and Ram Shriram who own majority of the Class B shares (which control the company) have seen the fortunes drop by US$16 Billion collectively. The Microsoft Yahoo overture shows Google's vulnerability. Over 90% of the company's revenue comes from search advertising. If I ran Google, I would have used the high share value as cheap currency to make acquisitions of web products, tools and services companies that litter Silicon Valley to transition to a provider of multiple web offerings and reduce the dependence on a single revenue stream. Google's market value has dropped US$70 Billion from it's peak - that is a lot of acquisitions.


Image from Marketingpilgrim