Adobe Launches Platform For RIAs

Adobe announced today the launch of AIR and Flex 3 software for creating rich internet applications (RIAs) that can run on the desktop and on most browsers and across operating systems. "The ROI of RIAs is real. A more engaging product visualization experience in eCommerce applications for example, helps customers understand what they are buying, which leads to less online abandonment and increased average order size through cross-sell and up-sell visualization" according to Al Hilwa, Program Director at IDC.

Windows and Mac OS versions of AIR and Flex 3 and their SDKs can be downloaded for free at www.adobe.com/go/air and www.adobe.com/go/flex. The standalone version of the Flex Builder 3 is US$249 for the Standard edition and US$699 for the Professional edition.