93% of Websites To Add Web 2.0 Functionality In 2008

More than half of online businesses plan to add Web 2.0 capabilities to their sites in the next six months to enhance their sites' user experiences. And, over 93% plan to do the same within the next 12 months. This, according to a survey conducted by Scene 7 of 335 retailers, manufacturers, agencies, and high-tech companies that sell products or services online.



The most popular Web 2.0 features sites plan to deploy this year include:
-Alternate views
-User ratings, rankings, and comments
-Videos - merchandising, advertising, and demonstration
-Blogs
-360-degree spin
-Interactive catalogs & circulars
-Product tours & integrated views
-Personalized messaging throughout the site
-Quick looks & rollover views
-Personalized stores (with My Account, profile, favorites)
-Zoom
-user-generated visual content
-RSS

And of these Web 2.0 features, the ones deemed most effective are:
-Alternate Views
-Zoom
-Personalized Stores (My Account, Profile, Favorites)
-Microsites
-360 spin