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93% of Websites To Add Web 2.0 Functionality In 2008
By Reshma Kumar at February 10, 2008 0 CommentsMore than half of online businesses plan to add Web 2.0 capabilities to their sites in the next six months to enhance their sites’ user experiences. And, over 93% plan to do the same within the next 12 months. This, according to a survey conducted by Scene 7 of 335 retailers, manufacturers, agencies, and high-tech companies that sell products or services online.
The most popular Web 2.0 features sites plan to deploy this year include:
-Alternate views
-User ratings, rankings, and comments
-Videos - merchandising, advertising, and demonstration
-Blogs
-360-degree spin
-Interactive catalogs & circulars
-Product tours & integrated views
-Personalized messaging throughout the site
-Quick looks & rollover views
-Personalized stores (with My Account, profile, favorites)
-Zoom
-user-generated visual content
-RSS
And of these Web 2.0 features, the ones deemed most effective are:
-Alternate Views
-Zoom
-Personalized Stores (My Account, Profile, Favorites)
-Microsites
-360 spin
Labels: usability 2.0, user experience, web 2.0
