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Yahoo to Launch Online Program for Technology Investors

By Reshma Kumar at December 11, 2007 0 Comments

Yahoo’s “TechTicker”, an online financial news program for reporting on tech stocks is scheduled to launch next month. The web-based program is targeted at investors in tech stocks and will feature blogs and streaming video. This seems to be the next step up from Yahoo’s Finance site but not everyone seems to think it is a good investment.

Mike McGuire, a media analyst with Gartner Inc., said he thought it would be difficult for TechTicker to distinguish itself. “If they can get an audience aggregated around the site, it can provide an off-ramp to other Yahoo properties,” Mr. McGuire said. “But we have a ton of stuff that’s available on TV and any number of blogs and Web sites that provide close to real-time accounts, so this will be a real challenge for Yahoo.”

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