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Microsoft Delivers Ads For CNBC Web Sites
By Daya Baran at December 11, 2007 0 CommentsMicrosoft will start delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Microsoft has struck similar advertising syndication deals with Digg, a site that lets readers recommend articles to others, and social networking site Facebook.
Microsoft AdCenter will handle the text-based ads and display ads will be handled by a combination of aQuantive. CNBC will manage multi-media sales in-house, some of which span the broadcast and web properties.
CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a “high-quality” audience that advertisers are eager to reach.
Securing advertising syndication deals allows Microsoft to offer advertisers a wider pool of internet sites for ad delivery. It is part of Microsoft’s push to gain ground on Google and Yahoo in the $40 billion market for Web advertising.
Labels: Microsoft, Online Advertising
