Marketing with Facebook
Still not convinced about the uptake of social networking? According to Alexa metrics, half of the top 10 sites in the world are social networking sites including YouTube, MySpace, Facebook, Hi5 and Orkut.
I think Facebook offers a huge potential when it come to marketing. One out of 7 web visitors went to Facebook in the month of August. Some companies already see the value of Facebook and use it as a way to communicate to customers (like a new kind of email). However this seems to make the most sense for B2C customers - this is what I'm told. Although I agree that B2C companies have the most to gain I don't think it's a channel that B2B customers want to rule out.
First off, let's get over the myth that Facebook is for college kids. Not anymore! Over half (56%) of Facebook users are over 25 and 45% of those are over 35! They are likely to be college educated and employed with mid-level management positions. They may not be your decision makers but they certainly are influencers. Therefore shouldn't you be talking to these people? With such a low barrier to entry (free account set-up) - what do you have to lose, besides a little time being social?
Okay, so if you're ready to take the red pill, this presentation from Charlene Li of Forrester provides additional demographics, case studies and best practices for marketers.
I think Facebook offers a huge potential when it come to marketing. One out of 7 web visitors went to Facebook in the month of August. Some companies already see the value of Facebook and use it as a way to communicate to customers (like a new kind of email). However this seems to make the most sense for B2C customers - this is what I'm told. Although I agree that B2C companies have the most to gain I don't think it's a channel that B2B customers want to rule out.
First off, let's get over the myth that Facebook is for college kids. Not anymore! Over half (56%) of Facebook users are over 25 and 45% of those are over 35! They are likely to be college educated and employed with mid-level management positions. They may not be your decision makers but they certainly are influencers. Therefore shouldn't you be talking to these people? With such a low barrier to entry (free account set-up) - what do you have to lose, besides a little time being social?
Okay, so if you're ready to take the red pill, this presentation from Charlene Li of Forrester provides additional demographics, case studies and best practices for marketers.
Labels: Facebook, marketing 2.0, Social Networking
posted by LaSandra Brill at 7:18 PM
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1 Comments:
Orkut.com is the online social networking services operated by Google.To become a member you have to register by putting user ID and password. You would just need to setup an account with a profile letting people know about you. A person having interest in the profile can post messages to your profile. Here you can create new accounts; send scraps, messages, testimonials or invitations; or create communities. You can send invitation to your friends who would then be added to your list of friends. Orkut.com is a place where users can express their own beliefs and values, and Community Standards help foster a positive environment in doing so. You can avail of the search friends option to find out for your friends with whom you are not in touch right now. This is a good place to develop friendly relations with people and even developing business contacts. This is being widely used by people of all age groups all around the world.
I have done this same thing for my website fortunehotels.in. You can find it, just search "Fortune Park Hotels" there.
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