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Google Adding Blogs to Universal Search

By Reshma Kumar at December 17, 2007 0 Comments

Google is expected to start adding blogs in the next week or so to its universal search results, an initiative which was launched back in May. According to Marissa Mayer, VP of Search Products & User Experience, queries will return links to blogs alongside the images, news, books, local maps and video. This is indicative of the growing popularity and effectiveness of blogs which at last count were being created at 100,00 per day. The other big three search engines - Yahoo, Live Search, and Ask - currently include blogs as part of their search results in some form or the other.

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