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Yahoo & Newpapers To Counter Craigslist
By Daya Baran at November 19, 2007 0 CommentsYahoo Inc. has added 17 more newspapers to its group of online publishing partners, bringing its total number to about 415 dailies and another 140 weeklies.
The program integrates the online help-wanted classified advertising listing of newspapers with Yahoo’s online job search database HotJobs with spproximately 377 papers already using the service. Yahoo lets newspapers add job listings to its HotJobs database at a wholesale rate, while newspapers can charge higher prices to advertisers for help-wanted ads that they also upload to HotJobs.
For newspapers, linking their online recruitment ads with HotJobs is seen as a way to hold on to more advertising dollars amid competition from Internet rivals like Craigslist. Other newspapers have linked up with Monster Worldwide Inc. in online classified ads or are part of CareerBuilder, a joint venture owned by the three largest newspaper publishers, Gannett Co., Tribune Co. and McClatchy Co.
Newspapers in the Yahoo consortium will also have the option of signing up for a system run by Yahoo that will serve advertising to Web viewers, but that won’t be operational until 2008, Lloyd said. Members of the newspaper group can also share news headlines with Yahoo and have Yahoo become the search provider for their Web sites.
Labels: Online Advertising, Yahoo
