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Cyber Monday Showdown
By Reshma Kumar at November 24, 2007 0 Comments
Online retail sales for Cyber Monday, the Monday after Thanksgiving and the online version of the traditional in-store Black Friday, is being watched with anticipation. Cyber Monday sales in 2005 were $608 M, a 26% increase from 2005 according to comScore. Online retailers are pulling out the stops on promotional activities such as email campaigns, free shipping, and one-day only sales. Cyber Monday specials are up from 43% two years ago according to BizRate Research. The convenience of online shopping, high gas prices, and crowd aversion are some of the reasons why some shoppers might opt instead for making their purchases online. Overall, Black Friday sales were good and are sending a signal of a stronger than expected holiday shopping season.
Labels: eCommerce, Online Advertising
