Web Video Ads Increase Web Site Traffic

There is a high correlation between online video ads watchers and an increase in web site traffic. Online video watchers are more likely to act after watching web video ads. This is according to an online survey conducted by Google and AOL, as part of larger effort to get marketers to move their ad budgets from other mediums such as television to online video advertising.

- 78% of respondents said that online video ads provide as much or more of an opportunity to learn about an advertiser than television
- 64% of respondents indicated they have taken action after seeing an online video
- 44% went to a company's Web site after watching an online video ad
- 33% searched for the product or service after watching an online video ad
- 22% visited a bricks and mortar store
- 21% discussed the advertised product with friends or family

75% of respondents survey said they watched more video online than they did a year ago and more than 50% expect to watch more online video in the next year. Further, 32% characterized the feature product as "innovative", 32% said it was "creative" and 30% said it was "fun".