Personalized Search & Privacy

Google is using YouTube to post videos that explain how, when, and why they collect information about searches, and how you can protect your privacy while using our search engine.

In the first video, you can learn about some of the information collected eg. IP addresses, cookies, and search queries and how they this information is used to improve your search experience as well as prevent against fraud and other abuses.

Google's search algorithms are designed to take your personal preferences into account, including the things you search for and the sites you visit. They provided the example about the Louvre in Paris. You are more likely to get results about the French capital than about Paris Hilton.

In the second video the are offering a closer look at personalization and the privacy tools available when you choose to personalize your search. Personalization has been an area that raises concerns about privacy, and Google wants you to understand how they personalize search results while protecting your privacy with tools such as “pause” and “remove” buttons designed to help put you in control of personalization.