Online Advertising: Search vs Display
According to eMarketer CEO Geoff Ramsey online ad spending will expand 28.6% this year and 32% next year, amounting to nearly $28.8 billion.
Branded and video advertising are fast on their way to matching the budgets spent on search.
"With video, you can do a heck of a lot better job of storytelling," he said.
Web videos are watched by 72% or 135 million people on the web every month. Ad spending on web video is expected to reach $775 million this year, and $1.3 billion by next year.
Google's (GOOG) YouTube is poised to lead the web video market, and grab the bulk of ad dollars flowing into the medium, according to Ramsey.
Branded and video advertising are fast on their way to matching the budgets spent on search.
"With video, you can do a heck of a lot better job of storytelling," he said.
Web videos are watched by 72% or 135 million people on the web every month. Ad spending on web video is expected to reach $775 million this year, and $1.3 billion by next year.
Google's (GOOG) YouTube is poised to lead the web video market, and grab the bulk of ad dollars flowing into the medium, according to Ramsey.
Labels: Google, Online Advertising
posted by Daya Baran at 6:59 AM
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11 Comments:
zGSmpK Very good blog! Thanks!
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Hello all!
Thanks to author.
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Thanks to author.
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actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
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