RSS
Google DoubleClick Hearing: New World vs Old
By Daya Baran at September 27, 2007 0 Comments
There is the transcript of the statement made by David Drummond, Chief Legal Officer, Google on the proposed acquisition of DoubleClick by Google (GOOG).
It explains in simple english Google’s existing online advertising business and DoubleClick’s display ad technology and business.
David went on to say that “Google’s business model has focused on what’s known as the “long tail” of the Internet – the millions of individuals and small businesses that cater to niche interests and markets. We lower the barrier to entry for these small publishers and advertisers, and we match them up with users who are interested in what they have to say or sell.”
There is the statement made by the opposing party Brad Smith, SVP & General Counsel, Microsoft.
Smith said, “While there are millions of web sites and advertisers on the Internet, there are actually a very small number of “intermediaries” that provide the tools and services that connect them. If you are a web site and want to sell ad space on your site, or if you are an advertiser who wants to display your ads online, you have to work with them or one of their intermediaries.”
Labels: google, Online Advertising, Search and Marketplaces, Search Engine Marketing, Search Engine Optimization
