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Google’s Algortihm Change Hits Answers.com
By Daya Baran at August 02, 2007 12 CommentsAnswers.com (nasdaq: ANSW) reported that traffic on its web property dropped 28% last week due to a change in Google’s (nasdaq: GOOG) search algorithm.
Answers.com is heavily dependent on Google for search-related traffic, and this has already impacted its stock price and possibly will online advertising revenues.
The company is in the process of acquiring Dictionary.com for $100M and has file a offering papers with the SEC to raise $140M for the related purchase. The primary motivation for the deal is to secure a steady source of direct traffic and mitigate from dependence on search engine algorithms.
Bob Rosenschein, CEO of Answers.com said, “On a pro forma basis, we expect at least 70% of our total traffic to come from people navigating directly to our Web properties or typing the term ‘dictionary’ in a search engine.”
Labels: Search Engine Optimization, Search Tools
12 Comments
What a loss.
Michael Rotkin
Seo Specialist
http://www.seochampion.com
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Please write anything else!
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Thanks to author.
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