Google, Facebook, MySpace Keep Yahoo Down
Yahoo's second-quarter profit fell 2.3% from a year earlier. Google continued to lead Yahoo in search market share, Facebook and MySpace continued to erode Yahoo's strong hold in display advertising.
This is the sixth straight quarter in which Yahoo's profit has declined as a result of diminishing share of the search market and display advertising to competitors.
To counter this Yahoo introduced Panama, an advertising program designed to make advertisers' Web links more relevant and more likely to be clicked and Right Media Inc. to handle online-advertising auctions.
About 40% of Yahoo's revenue comes from selling search-linked ads, the four- line text spots that appear next to search results, and from display advertising, which includes banner and video ads.
This is the sixth straight quarter in which Yahoo's profit has declined as a result of diminishing share of the search market and display advertising to competitors.
To counter this Yahoo introduced Panama, an advertising program designed to make advertisers' Web links more relevant and more likely to be clicked and Right Media Inc. to handle online-advertising auctions.
About 40% of Yahoo's revenue comes from selling search-linked ads, the four- line text spots that appear next to search results, and from display advertising, which includes banner and video ads.
Labels: Advertising, Google, Yahoo
posted by Daya Baran at 2:37 PM
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11 Comments:
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