Google Adsense for Games

Google reaffirmed that the company is interest in the game industry is limited to in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years. In-game advertising is expected to exceed $1 Billion by 2011, from about $78 million last year. Google got into the space via the acquisition this year of game advertising company AdScape Media.

"We are not going to be a publisher or a developer or a portal for games, at all. That's the jobs of everybody here. That's why we want to partner with you", said Bernie Stolar.

Publishers will be able to use the Google to put advertising in their games, and collect revenue. Advertisers, in turn, will be able to work through Google to buy ad space within games. A Google representative said that it will start with ads in Web-based games, with plans to move into PC and console games later on.