RSS
E-Commerce Sites Dominate Paid Search Advertising
By Daya Baran at June 06, 2007 10 CommentscomScore, today released a study on the relationship between paid search marketing and retail e-commerce as of March 2007. The study revealed that e-commerce sites are the most frequent users of search engine marketing, with each of the top ten search engine marketers being either retail or comparison shopping sites. In March, nearly 20 billion sponsored links were served to U.S. Internet users from the top search engines, with eBay.com leading the charge as the top search engine marketer with 802 million (4.1 percent) of sponsored link exposures, followed by Smarter.com with 366 million (1.9 percent), and Shopping.com with 357 million (1.8 percent).
According to James Lamberti, senior vice president of comScore Search Solutions, all of the top ten sites generating sponsored links are retail or comparison shopping sites and account for about one out of every six sponsored links served to U.S. Internet users.
Top Sites Generating Search Engine Sponsored Link Exposures
|
Total Internet |
Sponsored Links (000) |
Share % |
|
eBay.com |
801,744 |
4.1% |
|
Smarter.com |
365,766 |
1.9% |
|
Shopping.com |
357,012 |
1.8% |
|
Bizrate.com |
297,649 |
1.5% |
|
Dealtime.com |
283,574 |
1.4% |
|
Shopzilla.com |
245,398 |
1.2% |
|
Target.com |
202,482 |
1.0% |
|
Nextag.com |
163,220 |
0.8% |
|
Shop.com |
123,009 |
0.6% |
Source: comScore qSearch, Share of Voice Report (March 2007)
Labels: Search and Marketplaces, Vertical Search, Web Analytics
10 Comments
8rHdP1 Thanks to author.
actually, that’s brilliant. Thank you. I’m going to pass that on to a couple of people.
Nice Article.
Please write anything else!
Nice Article.
actually, that’s brilliant. Thank you. I’m going to pass that on to a couple of people.
Please write anything else!
Good job!
Good job!
Nice Article.