82% of Experts Say Web Analytics Misunderstood

According to a survey of over 1000 web analytics professionals, consultants and end-users:
- 82% said web analytics was largely misunderstood within their organisations
- 56% found web analytics difficult

Most respondents had at least two years of experience with the relevant technologies and approximately 25% had over five years experience.

The survey was conducted by Web measurement guru Eric T. Peterson and Jim Sterne, co-founder and chairman of the Web Analytics Association.

According to Mr. Peterson only 8 percent of companies worldwide are taking a process-oriented approach towards web analytics. "In my experience, process is the key to both success and achieving positive and recurring return on investment from web analytics technology and staff", he said.

Mr. Peterson will be the opening speaker on web analytics at the up coming Searchnomics conference, Brett Crosby from Google and Avinash Kaushik and John Squire from Coremetrics will also be speaking at Searchnomics.